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SupplyForge LLC · Los Angeles
We are authorized dealers and distributors — building a family of specialty storefronts, and the growth engine behind every brand we carry.
The operating thesis
Relationships + Operational efficiency + Technology + Service worth talking about = Growth for every brand we carry.
What we do
We buy direct. Factory-authorized wholesale accounts and distributor relationships that take years to build — never grey-market, always warrantied.
A family of specialty storefronts, each focused on a category we know cold — run on our own rails with tracked fulfillment and a human answering the hard emails.
We don't just resell — we build demand. Amazon advertising tuned to margins, listing and A+ quality, product photography, and a TikTok creator community.
The model
Every storefront feeds the next brand relationship. Every brand strengthens the storefronts. The platform underneath makes the whole loop cheaper to run every cycle.
The portfolio
Each store is a category we know cold, run with the same discipline: real products, tight operations, service worth talking about.
The flagship store — specialty goods from brands we believe in, sourced authorized and sold with founder-level service.
Precision tools and fine timepieces — watchmaking tools and horology supplies, curated for professionals and serious hobbyists.
We outfit athletes — gear and training equipment across winter, court, field, triathlon, and more. Victory is a theory you prove every day.
Sound, signal, six strings — boomboxes and stereos, power conditioning, guitars and amps. Built for the room that gets loud.
Shooting-sports accessories — optics, cases, and components shipped direct from a national distributor network.
The platform
Forge Command is our internal operating system — one platform running inventory, fulfillment, pricing, and sync across every storefront. It's the unglamorous machinery that lets a small team run like a much bigger one.
Today
The founder
“I still read the reviews and answer the hard emails myself.”
Shawn Levi · Founder, SupplyForge LLC
The Forge is our immersive investor experience — the full story, told properly.